Back in the early days of the internet, before the birth of TikTok and when YouTube reigned supreme, an unassuming rapping trio from Manchester were catapulted to viral stardom.
C-Mac, Little F*****g Kevin and Ginger Joe, all from Salford, made up the Kersal Massive, a rap trio that would go on to become instant internet stars thanks to their rap song about day-to-day life in Manchester.
Instead of using their music to address social inequality or political issues, the Kersal Massive instead opted to rap about life in Manchester, grand theft auto and using their day saver bus passes.
Their rap song was actually an entry for a contest to win a Kano-themed BMX, hosted by former record label 679 Recordings. Shockingly, the Kersal Massive didn’t win, but the video wound up on the internet, where they found online fame instead.
The video was one of the first viral sensations to ever grace the internet, and today has over 1.8m views on YouTube alone.
For years people have been trying to decipher the meaning behind the song, with one YouTuber optimistically commenting: “By referring to a ‘day saver’, Little Kev highlights the struggle of the working class, while at the same time bringing up questions about religion and culture with the following ‘laid low, did a grand theft auto’ line, and how the incarceration of the young in today’s western world is affecting our society.
“Such a lyrical genius. A poet in his own right.”
Another commented: “It has been said Ginger Joe now travels the globe giving lectures on philosophy and ethics… and is also a UN spokesman answering questions on the [meaning of] being human.”
Someone even went to the bother of creating a lyric page to search for any hidden meanings or political agendas behind the track – unsurprisingly, none were found.
Despite their initial success and claims of having ‘all the money ’cause we know how to rap’, however, the Kersal Massive only ever released the one song, and were as quick to slip out of the spotlight as they were to enter it.
This has caused many people to wonder what exactly happened to the Kersal Massive over the years, and what the rapping trio are up to these days.
Well, The Tab claimed to have tracked down the infamous ringleader of the Kersal Massive, C-Mac, back in 2016.
They said at the time that C-Mac – real name Callum – still lived in Salford and was working for a law firm in Manchester.
He told the publication of the video: “It was uploaded to the internet over ten years ago. It was done as a joke and then it just went viral. I don’t actually know who uploaded it to YouTube, it wasn’t me.”
Then, Callum went on to break the hearts of Kersal Massive fans far and wide by adding: “I am not in touch with the other two lads anymore.”
While the beloved Ginger Joe is yet to be identified or tracked down, many social media users believed a man on the run from GMP for a series of gun-related offences was in fact a grown-up Little F*****g Kev… though this was never proven.