A huge all-pink cake cafe is opening in Trafford Palazzo

A huge pink cake cafe is set to open in Trafford Palazzo as the first North West branch of London brand EL&N.

It is currently under construction in the location next to Primark, and with its distinctive pink arches already up and beginning to take shape, the structure could be mistaken for an over-sized Barbie house.

More than just an eye pleasing and pretty place to take a picture, EL&N — which stands for Eat, Live and Nourish — serves melt in your mouth cakes and coffees – a perfect combination!

The bouji brand is renowned for ‘creating products centred around living a stylish life in a stunning setting’, so it will come as no surprise that it has branches around London, Europe and the Middle East including Milan, Paris and Dubai.

Its other locations have Instagrammable details such as all-pink booths, flamboyant floral walls and bright neon signs all aimed at ‘encouraging a positive ethos to nourish the soul’.

This food and lifestyle blogger’s paradise is set to open next month just in time for Easter, according to bosses. 

Trafford Palazzo owners Peel L&P confirmed earlier this month that it had agreed a lease to bring EL&N to its Trafford City development. It is one of EL&N’s first ventures based in the North of England which will see the international brand occupy a 200 sqm site within the grand Italian mall space, right opposite Primark — so you can indulge in a much needed coffee and cake stop after you’re all shopped-out.

The brand was first launched in Mayfair, London in 2017 and has since been established as a leading cafe and lifestyle brand with flowery walls, pink interiors and an eye-catching menu offerings.

Mark Whittaker, Executive Director – Property Investment & Management at Peel L&P, said: “This is an extremely exciting announcement and will elevate the offering even further at Trafford Palazzo.

“EL&N is exactly the type of operator we are looking to attract, a forward thinking, unique brand that will complement the centre and add to the experience we are fostering within the space.”

Alexandra Miller, Founder of EL&N said: “We are thrilled to announce our very first opening in Manchester at Trafford Palazzo. This location in particular is iconic, and we can’t wait to bring our unique offering to the diners of Manchester.

“The store design ties in all the classic EL&N interior elements along with some fresh new Instagram moments that we’ve never done before, Manchester, you’re in for a real treat!”

EL&N will join other flagship occupiers opening this year at Trafford Palazzo, including NERF Action Experience, fast-food favourite Archies, and state of the art bowling alley King Pins — which will sit alongside the existing family attractions of Legoland and SeaLife Trafford.

Since Peel L&P acquired Trafford Palazzo, it says it has introduced a new placemaking and lettings strategy which has attracted several leading brands to add to the ‘diverse experiences and adventures within Trafford City’.