A vegan version of Bury Black Pudding is coming to Asda

Die hard Black Pudding fans, avert your eyes now: A plant-based version of the famed Bury Black Pudding will soon be landing on supermarket shelves across the country.

For over a century, the Bury Black Pudding Company has stuck to its multi award-winning recipe but four years ago, it decided to take take on a more modern approach and introduce a meat-free recipe with the launch of its somewhat controversial Vegetarian and Vegan Black Pudding.

And, much to the surprise of traditional black pudding consumers, the company has reported ‘year-on-year growth’ ever since the launch of their meat-free alternatives, which swaps out blood, pork fat and rind for vegetable fat and black beans.

@buryblackpuddings / Instagram

The vegetarian and vegan puddings have always been sold via the company’s website or through independent outlets and butchers but, now, the Bury Black Pudding Company has announced that its plant-based puds are heading to the shelves of one of the UK’s biggest supermarkets – Asda.

Over 300 Asda supermarkets across England and Wales will soon be stocking the plant-based product, with the Bury Black Pudding Company announcing on Twitter: “A lot of you have been waiting for this… Our Vegetarian and Vegan Black Pudding 220g will be available to buy from @asda over the next few weeks.”

Speaking on the exciting launch, Matthew McDermid, from the Brand and Marketing department at the Bury Black Pudding Company, said: “We have seen the demand for our Vegetarian and Vegan Black Pudding increase significantly over the last twelve to eighteen months.

“Given ASDA’s keen focus on plant-based options, it made sense for us to approach them with our meat-free alternative. We have a very good relationship with ASDA, who have supported us since 2002 when we first started supplying them, so we are pleased that ASDA have agreed to stock this product – as I’m sure the customer base is too.”

Matthew also acknowledged that, throughout the lockdowns in 2020, more people began experimenting with their food and, as a result, vegan and vegetarian offerings soared. He explained: “Sales of vegan, vegetarian and plant-based food options are increasing each month with all supermarkets, so we are delighted to see our Vegetarian and Vegan Black Pudding available with a national retailer like ASDA.”

The Bury Black Pudding Company’s vegan and vegetarian black puddings will be available in Asda within the next couple of weeks. Make sure to stay posted with updates on their website and Instagram page.