If there’s been one real indicator of the steady rise of inflation, it’s the creeping cost of Freddos.
The beloved chocolatey frog has been getting steadily more expensive throughout the last few years, much to the outrage of those who are old enough to remember its 10p glory days.
But now, as the average cost of a Freddo teeters on the brink of a shocking 40p, one company has offered a glimmer of light in these dark times.
American consumer goods and food delivery company GoPuff has this week vowed to bring some solace to the hard-working people of Britain by bringing the price of a Freddo back down to where it belongs.
To achieve the seemingly unachievable, the company is selling discounting Freddos in packs of six for the grand total of 60p.
For those of you who skipped maths at school, this brings each individual Freddo to a grand total of 10p – just like the good old days.
The company said in a statement: “GoPuff is turning back the clocks to 1994 when things were simpler, life was cheaper, and our happiness could be measured by the price of convenience store bought chocolate.”
Like all good things in life these days, there is a time limit on the deal, with customers having just one week to get their hands on the bars at 10p each before it runs out next week on August 30th.
To apply the discount, all customers will need to do is use the code FREDDO10 at checkout.
Cadbury increased the price of its Freddo bars to 30p back in 2017, citing ‘increasing input costs’ and ‘foreign exchange pressures’.
A spokesperson for Mondelez, the company that owns Cadbury, said at the time: “We have, and continue to, carry these increased costs within our business as much as possible, because our priority is to keep our brands as affordable as we can.
“Increasing prices is always a last resort, but to ensure we can keep people’s favourite brands on shelf and look after the 4,000 people we employ in the UK, we are having to make some selective price increases with our customers in the UK.”