Individual Restaurants offers new loyalty scheme focused on personalised customer experiences

Individual Restaurants brings Club IR – the new highly anticipated loyalty scheme offering customers an unforgettable experience and real rewards.

The move comes after customer insight from Individual Restaurants revealed that 60% of people don’t value points as part of a loyalty programme.

Individual Restaurants says the new programme, which launched on January 4th, elevates what diners can expect from a loyalty card, ditching the tired ‘points’ system and instead focusing on giving guests what they really want; personalised offers, exceptional service and money-can’t-buy experiences.

With personalisation at the heart of Club IR, members on each of the three tiers; ‘Club’, ‘Black’ and ‘Diamond’, can expect the ultimate tailored experience.

From a round of drinks on your birthday to exclusive invitations to VIP events such as luxurious Club IR parties, top sporting events and once-in-a-lifetime trips to top culinary destinations, Club IR has it all covered.

More than a loyalty scheme, Club IR has been curated based on valuable customer insight that shows more than half of customers prefer a variety of offers and discounts, as well as surprise rewards (92%) and a tiered system of loyalty (85%).

The Individual Restaurants collection includes Restaurant Bar & Grill, Piccolino, Riva Blu and Piccolo by Piccolino, totalling 31 restaurants across the UK. 

As part of the new programme, members will be the first to know about news and events, and will be privy to a variety of specially curated in-restaurant perks.

With an amazing new app, Club IR could not be easier to access, allowing guests to see exclusive rewards and experiences available in real time and book tables.

Individual Restaurants has designed the programme so all guests are welcome from the moment they join the club, with benefits starting from sign up.

Andrew Garton, CEO of Individual Restaurant Group, said: “We know from our members that it’s not points that they value. 

“Instead our guests value personalised service, incredible food and friendly hospitality – something that we pride ourselves on at Individual Restaurants. 

“With our new loyalty scheme, we’ve taken what was an extremely popular programme already and listened to guests to make it even better – with more personalised offers, luxury experiences and tailored event invitations.

“Club IR exemplifies our values through specially curated, personal offers for our members, a range of incredible money-can’t-buy experiences and a knowledge that they will always receive the very best service when they enter any one of our restaurants. 

“We’re confident that our new Club IR loyalty programme is the best on the market. “We value every single one of our guests, and want to reward them in the most special and personal ways we can.”

Become a member of Club IR or find out more by clicking HERE – you could have the perfect Valentine’s Day!