Asda has announced that kids can get a hot meal for just £1 during the summer holidays, in a bid to help alleviate the cost of living crisis. The supermarket confirmed that they would be tackling holiday hunger by allowing children aged under 16 to grab a hot or cold meal for a quid. The initiative will be available seven days a week and there’s no minimum adult spend required to redeem the discount at your nearest Asda Cafe. Asda revealed the £1 meal offer in Scotland last month, but has now further rolled it out to England and Wales, confirming the good news yesterday.
Alex McGregor / Geograph
The Kids Eat for £1 deal will be available all day, every day (for as long as the cafe is open) from July 25th until September 4th in England and Wales. A hot meal, cold meal, or both will be on offer, depending on what the cafe has available. You’ll also be able to grab some baby food through the offer, including a free pouch of Ella’s Kitchen baby food.
Asda
A spokesperson for Asda said: “We know that families can find the summer holidays tough, and our customers are telling us that this year more than ever, they’re concerned about holiday hunger. “With that in mind, we are so pleased to be able to offer children’s meals for just £1, with no minimum adult spend, to ensure that those who would normally rely on a school meal aren’t left without.” And that’s not the only thing Asda is doing, having recently launched a freezer filler offer where shoppers can grab five items for £5, with certain products costing just £2.50 – providing a potential saving of up to £7.50. The deal aims to help families make quick and easy meals over the summer holidays.