Food & Drink

Yorkshire Tea is launching a brand new toast and jam flavour brew

This is interesting…

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Yorkshire Tea

If you’ve ever wanted to drink your breakfast but don’t fancy a smoothie, how does a jam and toast flavour tea sound? 

Best served with a splash of milk, this new flavour from Yorkshire Tea is both fruity and comforting and could be the new breakfast staple. 

Toast & Jam Brew is sourced and blended from natural ingredients, and will be exclusively available at Asda from September 24th. 

Tea Innovation Manager at Yorkshire Tea, Kate Halloran, said: “Toast & Jam is a lip-smacking smattering of toasty, jammy loveliness.

“Perfect for mornings, it is a strong breakfast blend with all of the loveliness of jam on toast without the crumbs!

“We wanted to create a tea that will send people into their day with a spring in their step and a smile in their soul.”

Adding: “This new brew has been a long time in the making and I absolutely can’t wait for everyone to try it. We hope you love it as much as we do.”

Calum Lewis/Unsplash

A 40 pack of tea bags will set you back just £2.29 – a small price to pay for the taste of breakfast all in one mug. 

Yorkshire Tea tweeted the news this morning and followed up with a ‘FAQs’. They wrote ‘it’s a real tea that tastes like a real tea but also toast and also jam’, adding ‘what sort of jam? Not telling’.

They also said ‘it’s well nice m8’.

The new flavour has certainly divided fans of Yorkshire Tea. 

One user wrote: “you are becoming more polarising than Brexit… can’t see it working for me.”

Another added: “I’m sorry I love your tea but this is just weird . Tea has to be dark and muddy in colour and taste like tea”.

One simply wrote ‘I do not know how I feel about this’ and to be honest, me too. 

Will you be trying the new flavour? 

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