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Fred Perry is opening a huge new flagship store in Afflecks

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Afflecks / Jody Hartley 

In some good news for our city centre, Fred Perry has announced that it will be opening a huge new store in the Northern Quarter.

The new flagship store will be located at the bottom of the Afflecks building, and is welcome news following the recent closure of high street stalwarts like Debenhams and Topshop.

Fred Perry will be moving from its current location on Police Street to open the new, bigger flagship store on the corner of Oldham Street and Church Street.

The site will see the iconic British brand move into the 2,820 sq ft unit this summer, joining Manchester’s legendary Afflecks which is owned by Bruntwood Works.

Afflecks / Jody Hartley 

Fred Perry was co-founded by the Stockport-born tennis champion of the same name back in the late 1940s, and has gained worldwide fame for its laurel wreath logo and polo shirts.

Richard Gilmore, managing director at Fred Perry, said: “We’re delighted to be moving to the Northern Quarter. The area has no shortage of strong associations to ground-breaking music and subcultural style – something we continue to champion.

“Our retail spaces aren’t just shops, and we’re looking forward to sharing what we do with the Manchester community as part of an exciting continuation of Fred Perry and Afflecks’ mutual commitment to heritage and innovation.

“We now have a space we can be truly proud of in Manchester.”

Fred Perry

Chris Middleton, senior retail manager at Bruntwood Works, added: “Fred Perry is a true icon, and we’re delighted to be welcoming them to the ground floor of our famous Afflecks building.

“The addition of this much-loved brand will bolster the retail community in the Northern Quarter neighbourhood, building on Oldham Street’s offering as a lifestyle-led shopping destination.

“It feels particularly exciting to be announcing the news after what has been a challenging twelve months for retail, as we look forward to a bright future for Manchester city centre.”

The new Fred Perry store will open this summer, although an exact date has yet to be released. 

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