Gymshark opens first store outside London at Selfridges Trafford Centre

Gymshark has opened a permanent space at Selfridges in the Trafford Centre – the first place you can physically shop the brand outside of London.

Fans can now shop the fitness community and apparel brand in new stores at Selfridges Trafford and Selfridges London, as well as online.

Instead of having to rely on zooming in on pieces online or travelling to London, Northern customers who love the activewear brand can see its pieces for real in their new shopping experience.

The opening follows the success of Gymshark’s flagship store on Regent Street, which opened its doors in October 2022, and the recent announcement of the Westfield Stratford City site, set to open this summer. 

The brand’s new space within Selfridges showcases some of its best-sellers and popular mainline collections such as Women’s Vital Seamless, Elevate and Adapt and Men’s Arrival, Legacy, and Crest. 

Selfridges will also feature Gymshark’s exclusive limited-edition ranges, including the new everywear collection. 

The premium luxury department store will be the only place to purchase everywear, with exclusivity until early-mid April.

The everywear collection promises ‘reach-for-everyday’ pieces designed to outlast passing trends while ensuring maximum wearability. 

The colour palette, comprising muted tones such as Ice Grey, Fog Purple, and Dollar Green, is intentionally cohesive, encouraging mixing and matching to make getting ready easy. 

For those seeking a bolder statement, hues like Sunray Yellow and Fetch Pink provide a vibrant pop of colour.

Noel Mack, Chief Brand Officer at Gymshark said: “When we were in the early stages of planning what will be one of our most exciting launches ever; everywear. 

“We realised we had to launch it somewhere equally exciting. That’s why it’s amazing to reveal that this first line will exclusively launch at the UK’s most prestigious retailer, Selfridges, both online and in- store. 

“Up until this point, Gymshark has quite literally only been available directly from us, whether on Gymshark.com or at our flagship store in Regent Street – so this serves as not only an incredible way to launch our exciting new capsule collection but also marks our first ever foray into the world of wholesale.”

“It’s a huge milestone for us and I can’t wait for our community to be able to properly touch and feel the everywear collection,” he added.

Bosse Myhr, Selfridges Director of Menswear & Womenswear, said: “We are delighted to welcome Gymshark to Selfridges, enhancing our selection of brands and providing our customers with access to cutting-edge activewear. 

“The synergy between Gymshark’s commitment to innovation and Selfridges’ dedication to delivering unique retail experiences makes this collaboration a perfect fit.”