Mancunian-born brand selling Northern t-shirts and apparel to open first shop

A Mancunian-born Northern slogan clothing brand is opening its first shop next month.

Northern Power Garms was created by makeup artist Jules Daniels, who began selling t-shirts from her house in Manchester after finding herself out of work during the pandemic. 

The cool independent clothing and accessories store specialises in hoodies, sweatshirts, t-shirts, baby grows, bags and hats with Northern slang words and phrases such as ‘Ey up’, ‘Absolutely buzzin’ and ‘It’s not grim up north’ — we love this one!

Jules’ idea took off like a rocket and after three years of selling online and gaining over 7,000 followers, her creation Northern Power Garms is now opening its very first in-person shop in Halifax, West Yorkshire.

Adding a delightful pop of colour to Horton Street come July, shoppers can treat themselves to trendy garments that show off how proud they are to be Northern, and will be sure to brighten up many a grey rainy day — and there are many!

Beam Design, who curate bespoke interiors, worked with Jules to help bring her vision of a physical shop to life, creating some stunning CGIs – bringing a slice of Miami to Halifax – for us to have a sneak peek at ahead of its completion.

Last week, Jules shared an update on the transformation of her soon-to-be shop as it undergoes a head-to-toe renovation. 

In a caption on the Northern Power Garms’ Instagram page, she wrote: “Two weeks ago I was literally clambering over boards trying not to fall down to the basement and die because there was no floor. Now look at it! 

“There’s a floor (!!) and boards are going up on the ceiling and walls. It’s properly starting to come together now.

“We’ve had some incredible floor samples from @polyflorltd and paint samples from @crownpaintsuk – have you seen the visuals we posted, from Helena at @beamdesigninteriors? I could cry with happiness that the team and I will get to work here, every day! 

“I met up with a gorgeous new supplier today too! We have some BEAUTIFUL earrings ready to stock, all handmade by Lauren at @plainjaynedesign – if you’re into colour, sparkle and WOW, then these are for you!

“There’s just so much going on, and honestly we cannot wait to get open and welcome you all in! Have you been past the shop? Let us know!”

At the minute, the determined entrepreneur is working hard alongside a team of builders and designers at fitting out the unit along Westgate Arcade, as well as running her online business and updating followers on social media.

But once it’s open, shoppers and curious browsers can expect to step into a world of pretty pastels and modern terrazzo tables with a colour scheme that brings sunny Miami to Halifax, with carefully crafted garments that embody the heart and soul of northernness.

Check out Northern Power Garms online for more, and make sure to visit the shop and its stylish apparel when it opens in July.