Tate & Lyle have removed the image of a dead lion surrounded by a swarm of bees on its Golden Syrup labels.

A rebranded image of a golden lion’s head with a single bee will replace the former on its more than 150-year-old packaging design.

The company has said it wants to refresh its image to appeal to modern-day shoppers.

The original logo includes the biblical quotation ‘out of the strong came forth sweetness’ and was the world’s oldest unchanged brand packaging – for which it holds a Guinness World Record for having remained nearly identical since 1888.

According to the company’s website Lyle had strong religious views, which is the reason why the logo depicts the story of Samson from the Old Testament. 

After Samson killed an aggressive lion, he noticed bees had formed a comb of honey in the carcass.

He later turned this into a riddle: “Out of the eater come forth meat and out of the strong came forth honey.”

The brand’s Victorian-style tins were first introduced by Scottish businessman Abram Lyle more than 150 years ago.

James Whiteley, Brand Director for Lyle’s Golden Syrup, said: “While we’ll continue to honour our original branding with the heritage tin, consumers need to see brands moving with the times and meeting their current needs. 

“Our fresh, contemporary design brings Lyle’s into the modern day, appealing to the everyday British household while still feeling nostalgic and authentically Lyle’s.

“We’re confident that the fresh new design will make it easier for consumers to discover Lyle’s as an affordable, everyday treat, while reestablishing the brand as the go-to syrup brand for the modern UK family, featuring the same delicious taste that makes you feel Absolutely Golden.”

The roll out of its rebranded packaging is to begin this month and will take place across the full product range, excluding the classic Lyle’s Golden Syrup tin, which will retain its heritage packaging, the brand has said.

Supermarket giant Morrisons has slashed the price of one-litre bottles of Baileys to under a tenner in time for Christmas.

The creamy festive favourite is now priced at £9.99, which is the cheapest offer around at the moment.

According to Morrisons’ website, the bottle was previously priced at £13 before the seasonal chop, seeing a saving of £3.01.

Shoppers looking to stock up on Christmas treats and last minute presents will be delighted to hear the news as many have already expressed their joy over social media.

Making sure to spread the word one person tagged her friend in a post on the Morrisons Facebook page, saying: “We need to stock up! Don’t want to run out before the big day!”

A second wrote: “This is a brilliant offer.” And a third put: “This is not a drill!”

Supermarkets have already been competing with offers on festive favourites in the run up to the big day. 

Sainsbury’s is currently offering its one-litre bottles of Baileys for £10, 1p more than Morrisons. And Tesco had an offer on Baileys also for £10 for its Clubcard holders, but that deal has now ended and it has since gone back up to its retail price of £13.

Waitrose, Asda and Tesco are all currently selling bottles of the popular Christmas beverage for £13.

Up until a couple of weeks ago, Sainsbury’s were selling bottles of Baileys at the cheapest price, with shoppers able to pick a litre bottle up for £10, before Morrisons announced their £9.99 offer.

Also getting a helpful price chop before Christmas are boxes of Quality Streets. One shopper revealed she picked up a box of Quality Street for £4.50 in Asda but got £2 cash back in her Asda Rewards cash pot, making the tub of goodies cost just £2.50.

Meanwhile, other tubs of Christmas chocolates, including Celebrations, can be picked up for less than £3.62. The deal means shoppers can pick up the 600g boxes of treats for half the usual price of £7.25.

The offer is on tubs of chocolates from The Food Warehouse and Iceland via Just Eat and can be found on the bargain site hotukdeals.com. To shop the deal click HERE.

If you’re stocking up for Christmas or looking for some inspiration for your secret Santa then you’ll be pleased to hear that one-litre bottles of Baileys are now on sale for £10 at Tesco.

The supermarket giant is offering a little help to its customers by marking the festive favourite down by a huge 56%, so people can gather this Christmas and mark it by sipping on something special.

Customers who want to take advantage of the offer will need to have a Tesco Clubcard (it goes without saying these days). 

So hurry if Baileys is your seasonal drink or you’d like to gift it to someone near and dear as the offer is for a limited time only, and will come to an end on December 11th.

Tesco’s offer on this classic Christmas tipple will save shoppers £12 as the litre bottle usually costs £22.

If you love this creamy Irish liqueur you may also like Tesco’s own-brand offering which is the Gingerbread Latte Cream Liqueur from its Finest range.

This product comes in a shiny copper-coloured bottle and costs £13. The Product description reads: “Aromas of gingerbread & coffee with hints of Irish single malt whiskey enveloped in velvety Ballyrashane double cream. Perfect served over ice or in a liqueur coffee with a whip of cream.” 

This Irish Cream Liqueur is made with Ballyrashane Dairy Cream and is vegetarian, for those wondering.

Baileys also does a light Irish cream, which contains less calories and costs £16.50 for a one-litre bottle at Tesco. There’s also a Baileys Espresso Crème for those who love coffee liqueurs and a 50cl/ half litre bottle is priced at £10 for Tesco Clubcard holders.

The supermarket chain is offering savings on a number of items in the run up to Christmas, helping its customers stock up on the things they need to make magical festive moments to remember.

Offers include crates of Coca Cola, bags of frozen parsnips, packs of stuffing mix, pigs in blankets and selection boxes – as well as plenty more Christmas staples.

Visit the Tesco website to discover more Christmas savings.