Tate & Lyle have removed the image of a dead lion surrounded by a swarm of bees on its Golden Syrup labels.

A rebranded image of a golden lion’s head with a single bee will replace the former on its more than 150-year-old packaging design.

The company has said it wants to refresh its image to appeal to modern-day shoppers.

The original logo includes the biblical quotation ‘out of the strong came forth sweetness’ and was the world’s oldest unchanged brand packaging – for which it holds a Guinness World Record for having remained nearly identical since 1888.

According to the company’s website Lyle had strong religious views, which is the reason why the logo depicts the story of Samson from the Old Testament. 

After Samson killed an aggressive lion, he noticed bees had formed a comb of honey in the carcass.

He later turned this into a riddle: “Out of the eater come forth meat and out of the strong came forth honey.”

The brand’s Victorian-style tins were first introduced by Scottish businessman Abram Lyle more than 150 years ago.

James Whiteley, Brand Director for Lyle’s Golden Syrup, said: “While we’ll continue to honour our original branding with the heritage tin, consumers need to see brands moving with the times and meeting their current needs. 

“Our fresh, contemporary design brings Lyle’s into the modern day, appealing to the everyday British household while still feeling nostalgic and authentically Lyle’s.

“We’re confident that the fresh new design will make it easier for consumers to discover Lyle’s as an affordable, everyday treat, while reestablishing the brand as the go-to syrup brand for the modern UK family, featuring the same delicious taste that makes you feel Absolutely Golden.”

The roll out of its rebranded packaging is to begin this month and will take place across the full product range, excluding the classic Lyle’s Golden Syrup tin, which will retain its heritage packaging, the brand has said.

Supermarket giant Morrisons has slashed the price of one-litre bottles of Baileys to under a tenner in time for Christmas.

The creamy festive favourite is now priced at £9.99, which is the cheapest offer around at the moment.

According to Morrisons’ website, the bottle was previously priced at £13 before the seasonal chop, seeing a saving of £3.01.

Shoppers looking to stock up on Christmas treats and last minute presents will be delighted to hear the news as many have already expressed their joy over social media.

Making sure to spread the word one person tagged her friend in a post on the Morrisons Facebook page, saying: “We need to stock up! Don’t want to run out before the big day!”

A second wrote: “This is a brilliant offer.” And a third put: “This is not a drill!”

Supermarkets have already been competing with offers on festive favourites in the run up to the big day. 

Sainsbury’s is currently offering its one-litre bottles of Baileys for £10, 1p more than Morrisons. And Tesco had an offer on Baileys also for £10 for its Clubcard holders, but that deal has now ended and it has since gone back up to its retail price of £13.

Waitrose, Asda and Tesco are all currently selling bottles of the popular Christmas beverage for £13.

Up until a couple of weeks ago, Sainsbury’s were selling bottles of Baileys at the cheapest price, with shoppers able to pick a litre bottle up for £10, before Morrisons announced their £9.99 offer.

Also getting a helpful price chop before Christmas are boxes of Quality Streets. One shopper revealed she picked up a box of Quality Street for £4.50 in Asda but got £2 cash back in her Asda Rewards cash pot, making the tub of goodies cost just £2.50.

Meanwhile, other tubs of Christmas chocolates, including Celebrations, can be picked up for less than £3.62. The deal means shoppers can pick up the 600g boxes of treats for half the usual price of £7.25.

The offer is on tubs of chocolates from The Food Warehouse and Iceland via Just Eat and can be found on the bargain site hotukdeals.com. To shop the deal click HERE.

Aldi the bargain retailer has slashed the price of its 1.5 litre bottles of prosecco in time for the party season – and they’re now less than a tenner.

November payday has been and that means it’s time to stock-up for Christmas and start getting some festive drinks in the cupboards for those merry gatherings.

Shoppers will be delighted to hear that Aldi have slashed the price of its 1.5 litre prosecco magnums to under £10 to help households mark the big day and celebrate throughout the party season.

The budget supermarket has reduced the price of the best-selling super-sized (150cl) bottle of Costellore Prosecco DOC Magnum by 29%.

Usually priced at a reasonable £13.99, the big bottles of fizz are now on offer for just £9.99 – saves you breaking into a twenty.

This Aldi shopper’s favourite boasts fruity notes of peach, apple, pear and lemon zest – guaranteed to go down a treat and complement many a mince pie throughout the seasonal festivities.

Shoppers best dash to stores to stock up on this popular giant bottle of bubbly.

While you’re there, don’t forget to check out the bargain gems on Aldi’s middle aisle as well as the discounts it’s offering on its wine selection from November 27th.

The good news of the Christmas saving comes after the supermarket chain was in the headlines for more of a controversial reason…

One shopper slammed the supermarket online for a ‘shameful’ act at the checkout counter during her visit to one of its stores.

The mum took to Facebook to share the experience and people couldn’t believe what one man managed to get away with.

Posting on Aldi Mums Facebook page, she wrote: “We went to our nearest Aldi yesterday when we went to self service checkout we noticed the amount of $178 was still on machine.

“When I approached the manager, she said it had been paid for but in fact the gentleman was packing his unpaid shopping in his car.”

She added that no wonder the ‘price of food is going up’ with too ‘many people stealing’. She then said how she overheard the man in the car park ‘bragging loudly’ on the phone.

According to the woman: “Whoever he was talking [to] about it, he just said how easy it is to steal your fortnight shopping from Aldi.

“And whoever he was talking to [said] keep your voice down. Then he whispers, ‘call you back soon’.

“I wanted to go and say something, but my hubby said don’t worry.”

Sounds like he should have waited for Aldi’s Christmas discounts to land…