The discount will be available once a week and will apply across all of Iceland's products
'We are an independently run business with a small team and we work hard to get where we are and we deserve better than this'
The scheme is designed for customers who need a quiet and calm environment while shopping
'Everyone’s after something for free at the moment, which perhaps comes from their lack of respect for the industry'
The old Covid excuse simply won't fly these days, apparently...
Clearly it's a little frowned upon to pack your bags at the till...
The pub said a large number of customers claimed to be exempt from wearing a mask