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Asda cafe launches £1 winter meal deal for over 60s with unlimited tea and coffee
Diners will also be able to enjoy bottomless tea and coffee with their meal
Asda has launched a £1 meal deal in its cafes to help customers over the age of sixty with the cost of living crisis.
Throughout November and December, customers aged sixty and over will be able to get a bowl of soup, a roll, and unlimited tea and coffees for just £1 in its in-store cafes.
The supermarket is also running a ‘Community Cuppa’ campaign in its cafes by providing a warm space for those who may otherwise struggle to meet due to rising energy costs.
Spaces will be available on weekdays in November and December from 2pm to 6pm, and will offer all community group members unlimited free tea or coffee.
Asda
Asda co-owner Mohsin Issa said: “We know that this winter is set to be incredibly hard for thousands of pensioners as they worry about how to keep themselves warm in the face of rising living costs and a fixed income.
“We’ve already been able to serve over half a million meals through our Kids Eat for £1 initiative in our cafes and we’re hoping our new offer of soup and hot drinks for over 60s will prove just as impactful for those who need it most.
“Meanwhile, the cost of living grant programme led by Asda’s charity The Asda Foundation will support grassroots organisations who are providing a lifeline in their communities during these tough times.”
The supermarket’s charity, The Asda Foundation, will also be providing funding worth £500k to support community groups that are struggling with rising operating costs or increased demand for their vital services in the current climate.
Asda
This comes just months after the launch of Asda’s Just Essentials range, which boasts nearly 300 discounted products.
The range, which has been hailed as the ‘largest budget-friendly essentials range in the market’, contains 50% more low-cost items than the Smart Price range it replaced.
Discount products include fresh meat, fish and poultry, baked goods, frozen products and cupboard staples. There are also household essentials such as washing up liquid, shampoo and conditioner.
Find your closest Asda Cafe here.