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Asda giving 10% discount to NHS and emergency service staff as well as three other professions
The supermarket found that household incomes were down by £16 a week in March
As the cost of living crisis continues to bite, Asda has launched a discount scheme for customers of a certain profession.
In response to rising inflation, the supermarket has announced it will be offering 10% off everything for Blue Light Card holders.
This will apply to anyone who works in the NHS, Emergency Services, Social Services, Social care sector and armed forces.
The discount is valid across all Asda stores in the UK, and can be used across all of its products, including George clothing, toys and homeware.
Asda
All customers have to do to apply the discount to their shopping is to show their Blue Light Card when paying at the tills.
Hayley Tatum, Asda’s Chief People and Corporate Affairs Officer said: “Family budgets are under huge pressure right now – with our Income Tracker showing household incomes down by £16 per week in March and set to fall further.
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“Bringing back the Blue Light discount and removing the qualifying period for our own colleague discount are additional ways we can support our customers and colleagues, alongside our ongoing efforts to reduce prices and invest in our colleague pay.”
Tom Dalby, CEO at Blue Light Card, added: “We are really proud to be working with ASDA. With the cost of living on the rise, I hope this exclusive 10% discount helps families and individuals across the UK on everything from the big food shop to new school clothes.
“Asda has always done so much to show its appreciation to NHS staff and other frontline workers, and this partnership will support millions of blue light workers in the country.”
This comes after frozen foods retailer Iceland launched a similar scheme but for customers over the age of sixty.
Starting from this week, Iceland and Food Warehouse customers aged sixty or over will be able to claim 10% off their full shop with no minimum spend every Tuesday.
Iceland is also exploring a national rollout of their £30 voucher scheme, which saw those on state pension receive the vouchers over the Christmas period.