Trending
Asda is trialling selling pints of draught beer in supermarkets
The motive behind the trial is to help boost recycling and sustainability
Asda customers may soon be able to stock up on fresh draught beer if a new experiment rolled out in the supermarket is successful.
The experiment has launched at one of the Milton Keynes stores, and enables the sale of refillable one and two litre containers of beer and cider.
Staff are using pub-style beer pumps located at the end of the alcohol aisles to pour drinks into refillable glass containers that can be kept and used – alternatively, the containers can be brought back to the store to be refilled again or returned for good.
@benceboros / Unsplash
There are twelve different types of brewski for shoppers to choose from including a Pornstar Martini IPA from Redchurch Brewery and Chew Chew Salted Caramel Milkstout from Fallen Brewing, as well as a selection of low alcohol and non-alcoholic alternatives.
A litre of beer of cider will cost from £5.90 to £8.20 – that’s £2.95 to £4.10 per 500ml (for reference, a pint is 568ml).
The motive behind the trial is to boost recycling and sustainability, along with working alongside smaller and local breweries – the supermarket has already had similar refillable schemes for dry goods, such as pasta, grains and rice.
Asda senior Director of Business Development and Strategic Partnerships Matt Harrison said on the trial: “The refillable element of the trial gives customers the chance to pick up a new tipple and make a small change to help them shop more sustainably in our Milton Keynes store.”
Josh Olalde / Unsplash
Craig Bell, co-founder of Craft on Draft who has reportedly teamed up with the supermarket, added: “We’re passionate about craft beers and ciders and aim to showcase the best small batch brews to bring something new and different to Asda customers.
“Although if they want to try them they’ll need to be quick, as there will be a limited number of serves available and once it’s gone, it’s gone.”
If the trial is successful in Milton Keynes, Asda plans to roll out the scheme to more stores across the country next year.