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Asda praised for using ‘real woman’ with stretch marks as lingerie model
‘When you can see yourself in a photograph and relate, I feel seen!’
George at Asda has been praised for using a ‘real woman’ with stretch marks to model its Valentine’s lingerie range.
The supermarket chain used London-based model and mother-of-two Bruna Teixeira, who models a variety of lingerie in unfiltered and ‘body empowering’ photos.
Asda chose Brunna to model its Entice lingerie set, a lacy purple style that comes in sizes 6-22.
When Asda shared the image onto their Instagram page, they were flooded with praise and comments from women who felt represented by the natural photo.
@georgeatasda / Instagram
One Instagram user wrote: “Oof I love the colour on this set guys (also so here for the unfiltered beauty in all the forms you’ve been showing lately!).”
Another commented: “When you can see yourself in a photograph and relate, I feel seen!”
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A different user noted how refreshing it was to see natural bodies modelling lingerie online, writing: “Finally a lingerie set that shows what I’d typically look like, rather than all the skinny models with perfect tummies.”
The Entice Lingerie sets are available to buy online and in Asda stores now, just in time for Valentine’s Day.
George at Asda
This comes after Asda announced the return of its Smart Price range following calls from food poverty campaigner Jack Monroe.
The supermarket has already added 100 Smart Price and Farm Stores products to its website this week, increasing the total online range to 187 products, something that will rise to 200 by the end of February.
Meg Farren, Asda’s Chief Customer Officer, credited Monroe’s campaigning to the decision, saying in a statement: “We want to help our customers’ budgets stretch further and have taken on board the comments about the availability of our Smart Price range made by Jack Monroe.
“We are taking steps to put our full Smart Price and Farm Stores ranges in store and online to make these products as accessible as possible.”