Britannia ranked UK’s worst hotel chain for 10th year in a row

Britannia has been named as the UK’s worst hotel chain for the tenth year in a row thanks to a decade of ‘dismal’ customer reviews.

The hotel group, which operates Sachas Hotel, Britannia Hotel and Britannia Airport Hotel in Manchester, received an overall customer satisfaction score of just 56% in a survey by consumer group Which?.

It was also rated two stars out of five for categories such as cleanliness, bed comfort and value for money.

In second place came Mercure and Jurys Inn/Leonardo hotels, which scored 58%. At the top of the ranking, however, was Premier Inn, which scored an admirable customer satisfaction of 78%.

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Guy Hobbs, editor of magazine Which? Travel, said: “With a decade of dismal reviews cementing its place as one of the UK’s worst hotel chains, our results suggest that Britannia should be avoided at all costs.

“With the average price of a UK hotel stay now costing a fifth more than it did last year, travellers want to be sure they are getting the best possible experience for their money.

“Our results show that price isn’t necessarily an indicator of quality, and many respondents reported fantastic stays with brands including Premier Inn and smaller chains like Warner Hotels.”

This news comes just months after Britannia reported a crippling revenue loss of nearly £10m, which resulted in the hotel company axing 1,000 jobs.

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Turnover at the hotel chain fell by more than £80m during its latest financial year, the documents claimed.

Also detailed was a pre-tax loss of £9.5m for the twelve months to March 31st 2021, compared to a profit of £13.7m in the prior year. Its turnover also fell from £120.4m to £38.3m over the same time period.