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Celebration boxes without Bountys to be trialled this Christmas
The creators of Celebrations say their decision comes ‘off the back of public demand’
In news that is bound to divide the nation, Celebration boxes without Bountys are set to be trialled this Christmas.
There has been a decades-long debate about the coconut-based chocolate treat, with some people loving them and others… well, not so much.
And this year, the latter have finally been listened to by Celebrations creators Mars Wrigley, who have teamed up with Tesco to trial new ‘No Bounty’ tubs in the lead up to the festive season.
For a limited period from November 8th, customers in select stores featuring Christmas Market pop-ups will be able to exchange tubs bought in-store that day with a new ‘No Bounty Celebrations’ tub.
In these limited-edition tubs, additional Mars, Snickers, Milkyway, Galaxy and the popular Maltesers will be included in the chocolatey mix to make up for the missing Bountys.
Emily Owen, Mars Wrigley’s Head of Celebrations Festive Cheer, said: “Christmas is the time for giving – but it seems this year, the British public are keen for us to take away…Bounty.
“Last year, we gave customers the opportunity to return their unwanted Bounty chocolates.
“Now, off the back of public demand, we’re trialling taking them out of the tub altogether. You don’t know what you’ve got until it’s gone! And to those loyal (and secret) Bounty lovers out there, there’s still a chance they’ll make a return after the trial.”
As expected, the news has been met with a mix of reactions from the British public, with many expressing their heartbreak over the dismissal of the coconut Celebrations addition.
One person commented: “There should be MORE Bountys in Celebrations, not less”, while another wrote: “I am crying, why are they removing the bounty from the celebrations it’s the best one!!!”.
However, others were pleased with the news, with a third commenting: “Good, I hate bounty’s they are [sic] always the last pick of the box in my family.”
Another wrote: “Great. Only eat them when noting else left. Don’t even like them!”.
Bounty-free Celebrations tubs will be able to be purchased in the Baguley Tesco Extra in Manchester from November 8th.