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Heinz set to launch new curry flavour range of its baked beans

There’s a new twist on the staple

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Heinz

Baked beans brand Heinz has announced it will be launching a range of new flavours of its baked beans, which is sure to have fans divided.

The new flavours are sure to add a little spice to the tomatoey blend of sauce and beans as it brings out three new curry flavours.

The new twist on the original will see them come in the flavours of  Tikka, Jalfrezi and Vindaloo, and will be available to shop in Asda from this Thursday (October 5th).

Heinz

The launch coincides with National curry Week which celebrates traditional Eastern cuisine which became a favourite dish among Brits.

Now, households can spice up their beans on toast with all the taste of their favourite takeaway.

Around 40% of Brits already admit to adding some form of spice to their beans, but now they don’t have to with these three new flavours.

Heinz

The Tikka Masala beans come in a creamy warmly spiced sauce, the Jalfrezi has a medium kick to it, while the Vindaloo is much more fiery and intense.

But will the new curry range go down as well with baked beans fans? We’ll have to wait and see. The manufacturer already sells up to 2.5 million tins of beans a day.

Alessandra de Dreuille, director of meals and insights for Heinz, said: “We think it’s about time that two of the nation’s favourite dishes, curry and Heinz Beanz, came together, and as soon as we heard that Brits were adding spice to their Beanz, we knew we were on to something!”

Heinz

According to The Sun, the new curry range announcement comes after some Heinz fans realised the company had cut the number of beans and upped the amount of sauce in their cans this year.

The 415g cans went from 51% beans to 50%. It works out as around an estimated 10 fewer beans per tin.

Meanwhile, the price has gone up from £1 to £1.40 in the past year.

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