Morrisons shoppers confused to see mince pies and Christmas cakes already on sale

With summer barley out of the door, Morrisons is already gearing up for the festive season by loading its shelves with Christmas treats. 

Shoppers took to social media over the August bank holiday weekend to express their shock and confusion over the premature arrival of mince pies and Christmas cakes in the supermarket. 

Images shared onto Twitter showed rows upon rows of Morrisons’s own mince pies and Christmas cakes, alongside tubs of festive treats such as Quality Street, Celebrations and Roses.

One shopper tagged the supermarket and wrote: “What the actual…? @Morrisons. It’s August Bank Holiday and you’ve already rolled out the mince pies & Christmas cake.

“Why not stick some Easter confectionery out whilst you’re at it get a head start for next year?”

Another commented: “Seen today in Morrisons, I can understand that things will be tight, and spreading the cost of Xmas over a long time, but the mince pies expire in October 2022.”

Read More: Morrisons to scrap use by date on milk in favour of ‘sniff test’

A third added: “Christmas range and mince pies in store at end of August. Sickening misuse of a religious holiday for profit. No respect for religion.”

However, some shoppers seemed open to the idea of tucking into a mince pie in August, with one person saying on social media: “Just to let you know that I had mince pies in August courtesy of @Morrisons. Obviously I had to buy them and try them.

“8/10 mainly for the sheer novelty/surprise value, the 2 points docked for the simultaneously offensive nature of their existence.”

Morrisons has since defended its decision to sell the festive treats, with a spokesperson for the supermarket telling Metro: “We don’t sell mince pies all year round but we do start selling them a few months before Christmas because our customers tell us they really enjoy them.”

Though Morrisons isn’t the only supermarket guilty of spreading the Christmas cheer a bit too early; during last month’s heatwave, shoppers were gobsmacked to see stacks of Quality Street, Roses and Celebrations on sale in Tesco. 

It turned out that the majority of Tesco’s clientele weren’t too impressed with the premature arrival of Christmas, especially in the midst of an uncomfortable heatwave.