New budget supermarket set to rival Aldi, Lidl and Asda is opening in the UK

A new online supermarket said to rival the likes of Aldi, Lidl and Asda will be opening in the UK this summer.

Swedish supermarket chain Motatos promises discounted prices by offering surplus food from wholesalers.

The company was founded in 2014 in Sweden – where it is known as Matsmart – and later expanded into Denmark and Finland, with it more recently launching operations in Germany in 2020.

Its latest expansion will be here in the UK, with it poised to launch at some point next month.

Motatos

The online retailer says it will give British shoppers the opportunity to buy ‘well-known products that would otherwise risk ending up in landfill’ due to changes in packaging, seasonal changes or short best before dates’.

It is understood that Motatos’ UK offering will be solely ambient goods, but with categories including large pack, beverage, snacks, household, pets and beauty.

Deliveries will be made by third party logistics companies, typically taking between one and three working days, with the cost of shipping depending on the size of orders.

UK country manager Christabel Biella told The Grocer: “UK shoppers are incredibly passionate about sustainability but they need easy and cost-effective ways to make sustainable choices that often come with a hefty price tag.

Motatos

“That is why I’m so excited to join Motatos, especially at this point in its development following incredible success in other European markets.”

Visit the Motatos UK website to stay updated with its launch date.

This comes just months after The Grocer named Lidl as the UK’s cheapest supermarket, with a thirty-three item shopping haul costing just £53.06.

Weekly shops in other supermarkets proved to be considerably more expensive, with a similar haul costing £60.19 at Asda, £63.26 at Sainsbury’s, £64.55 at Tesco, £72.73 at Morrisons and £85.40 at Waitrose.

Lidl was also found to offer the lowest price for twenty-eight different products, of which twenty-one were exclusively the cheapest.