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Opinions divided after Hooters sponsors under-10s football team
‘How either the club or Hooters thought this was an appropriate partnership for an U10s football team is beyond me’
Hooters has divided opinions this week after it revealed itself as the official sponsor for a local under-10s football team.
The American restaurant chain, which has been at the centre of a number of sexism and objectification allegations thanks to its scantily-clad waitresses, announced it had begun sponsoring the under-10s team of local Nottinghamshire club Burton Joyce earlier this week.
In a now-deleted Facebook post, Hooters of Nottingham shared photos of two of its waitresses with the team, writing: “Hooters Nottingham are proud to be the new sponsors of Burton Joyce U10s.
“We wish you all the luck this season boys. Go smash it.”
News of the controversial sponsor has divided opinions online, with many people questioning the intent behind the restaurant’s decision.
One person asked: “Why are Hooters sexualising kids and who on earth allowed them?”
Another commented: “How either the club or Hooters thought this was an appropriate partnership for an U10s football team is beyond me. If this were the Magic Mike brand sponsoring a girls netball team, there would rightly be uproar.”
And third added: “Could’ve gone [with a] more appropriate age range.”
Hooters of Nottingham / Facebook
However, others couldn’t see the problem with the restaurant’s decision, with one person writing: “Why are people getting so angry about this?! They’ve obvs [sic] never been to Hooters!
“A great bar, clearly with an excellent marketing plan and supporting a local team where the kids might not get a kit otherwise. People need to chill out and go get a beer in.”
Another quipped: “Wish my u10s team did the same.”
Hooters Nottingham are yet to comment on the backlash.
Hooters of Nottingham / Facebook
This comes after plans to open a Hooters restaurant in Salford Quays were approved by the council, despite backlash from MPs and women’s rights campaigners.
According to the planning permission, the restaurant and bar will be located at 3 Capital Quay, Trafford Road, and will open from 9am to 11.30pm seven days a week.
It also states that no unaccompanied children will be allowed on the premises at any time, and that the premises will have an ‘active and operational vulnerability policy’.
An opening date for Hooters Salford is yet to be announced. Follow the Hooters UK website for news and updates.