Primark promises to freeze prices of children’s clothes to help parents with cost of living crisis

Primark has made a promise to parents to freeze the prices of its children’s clothes to help alleviate pressures brought on by the cost of living crisis.

The budget fashion retailer has officially pledged to protect the prices of more than a thousand products, including uniform essentials.

Products that will see low prices locked include long sleeve t-shirts, sweatshirts, dresses and jeans, as well as jackets, briefs and packs of ten socks.

Prices will be frozen at as little as £1.80 for a t-shirt and £2.80 for socks, working out at 28p per pair.

Primark

A number of the products under the price freeze are also part of the Primark Cares range, meaning they are made from recycled or more sustainably sourced materials.

The programme trains farmers to grow cotton using more sustainable farming methods, which helps to reduce environmental impact and improves their livelihoods.

Read More: Primark launches new lifestyle and homeware range in Manchester store

Bosses at Primark hope the move will help parents who are already struggling with the soaring prices of electricity, fuel and food.

Paul Marchant, Primark chief executive, said: “Offering the very best value on the high street has always been at the heart of our brand, and is more important than ever today.

Primark

“Kids grow fast, and replacing their clothing is an essential task for families – we hope that by protecting the prices on our essential kids’ items we can help in some small way.

The new price freeze means families can pick up the following essentials ready for the new term:

• Long sleeve T-shirt: from £1.80.
• Sweatshirt from £4.00.
• Dresses from £4.50.
• Jeans from £6.00.
• Padded jacket from £14.
• Briefs from £3.50 per ten pack.
• Socks from £2.80 per ten pack.

Find your nearest Primark store here.