Toys ‘R’ Us relaunches in the UK just in time for Christmas

Toys ‘R’ Us has officially relaunched its UK website with thousands of toys and gadgets up for grabs.

The online shop has over 14,000 toys from over 100 suppliers for sale, including toys by Lego, Marvel, Star Wars, Crayola and Play-Doh.

Free delivery is available for all orders over £20, while next-day delivery is up for grabs on orders placed before 6pm.

A message on the website reads: “We’re back! We can’t wait to develop and grow with you and your loved ones, over the coming weeks, months and years!”

The store has also re-opened its sister site Babies ‘R’ Us, which sells everything from pushchairs, prams, children’s clothing and baby carriers.

This news comes nearly a year after the retailer initially announced it would be returning to the high street – in October 2021, its parent firm signed a long-term exclusive licence agreement to relaunch the stores across the UK from 2022 onwards.

After struggling to keep up with the new age of online shopping, Toys ‘R’ Us was forced to close all of its UK and US stores back in 2018, much to the dismay of those who grew up with the retailer throughout the 2000s. 

Toys ‘R’ Us Australia chief executive Louis Mittoni, who has spearheading the UK launch, said in a statement at the time: “I’m very excited to welcome over 100 years of retailing experience in our new team, who will lead the relaunch our iconic brand back into the UK market in the next few months.

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“We have an amazing toy and baby buying team, which I believe is the best in the country.

“With this team now in place, we’re hitting the ground running and have been reaching out to the supply base to see with whom we can align on this amazing journey.”

Toys ‘R’ Us launched in the UK in 1985, when it emerged as the ‘world’s first toy supermarket’.