A new £1m immersive Peter Rabbit attraction is coming to Blackpool’s seafront

A new £1m attraction based on the beloved Peter Rabbit is set to open on Blackpool’s seafront next month. 

‘Peter Rabbit Explore and Play’, which has been eighteen months in the making, will be opening next door to Madame Tussauds and will join Merlin’s six other attractions, including The Blackpool Tower and Sea Life Blackpool.

In what will be Merlin’s first stand-alone visitor attraction experience based on the cartoon, visitors will be able to fully immerse themselves in the world of Peter Rabbit and ’embark on an adventure across five fluffy-tailed themed zones’.

Merlin Entertainment

Guests will also be able to meet, greet and ‘high-paw’ Peter the Rabbit himself when the attraction opens in February.

Merlin said on the new opening: “Guests will need to think like a rabbit, move like a rabbit and deploy rabbit-like senses with a whole burrow-full of creativity in order to complete the challenges and earn badges – seeing if they have the skills to join the secret treehouse club.”

The regional director Kate Shane added: “We are thrilled to be welcoming such an icon to Blackpool.

“Peter Rabbit is a well-loved household name for young and old and is globally renowned. We are delighted that this new attraction concept will be created here in Blackpool first.

Merlin Entertainment

“We firmly support Blackpool’s overall ambition to be the UK’s number one family seaside resort and with such a family-favourite brand joining our Blackpool Cluster of attractions we can’t wait to ‘hop’ to it and get the experience open.”

An exact opening date is yet to be announced, though it has been confirmed for February 2022.

For news and updates, make sure to follow the official Peter Rabbit: Explore and Play Blackpool Facebook page here.