Co-op teams up with Glastonbury to give away free tickets to the next festival

You can win yourself some free tickets to the next Glastonbury Festival by simply buying a block of cheese from your nearest Co-op.

Worthy Farm, home to both the iconic Glastonbury Festival and an award-winning dairy farm, has launched its first ever Reserve Cheddar cheese, which will be available exclusively from the Co-op.

The Worthy Farm Reserve Cheddar hit stores across the nation yesterday, February 17th, and has been created using milk from the dairy herd that are fortunate to call the famous Glastonbury site their home all year round.

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Co-op and Glastonbury Festival have shared a unique and successful partnership since 2019, when the supermarket became the event’s first retail partner at the festival.

So as part of the launch promotion for the new cheese, there will be an amazing opportunity every month for Co-op members and customers to win tickets to the next Glastonbury Festival – this monthly competition will be highlighted in-store by a special on-pack promotion.

All you have to do is buy yourself a pack of the Worthy Farm Reserve Cheddar and enter the code you find behind the Glastonbury sticker online – or scan the QR code.

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Michael Eavis, the Glastonbury Festival Creator, said: “About 100 years ago, my grandfather decided to make the milk at Worthy Farm into Caerphilly cheese. Now, after 50 years of our recent festival history, our farm milk is being made into cheese once again by Wyke Farms and will be sold exclusively at Co-op stores across the UK.

“We’re thrilled that we can work together as a collective, with Co-op and Wyke Farms, to bring this tasty reserve cheddar to households across the UK.”

Worthy Farm Reserve Cheddar is aged under wood for six months, delivering a mature rounded, smooth and moreish flavour with a hint of sweetness, which melts to give a lasting, creamy flavour.

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Joanne Wadsworth, Co-op cheese buyer, said: “Co-op is well-known for its support of British farmers and producers, plus our on-going relationship and shared values with the Glastonbury Festival makes our stores the perfect home for Worthy Farm Reserve Cheddar.”

In 2019, Co-op was selected as Glastonbury Festival’s first ever retail partner. The relationship was founded on a shared ethos of co-operation, community support, ethical values and campaigning to make meaningful change.

In June 2019, Co-op built a bespoke, fully operational 6,000 square foot food store at Glastonbury Festival, and the retailer says it looks forward to returning when the festival opens again.

A block of Worthy Farm Reserve Cheddar will set you back £3.00 for 320g at your nearest Co-op – a small price to pay for potentially winning tickets to Glasto.