The National Portrait Gallery is working with FRAMELESS Creative, the UK’s leading creator of immersive experiences, to create Stories – Brought to Life, the first immersive art experience of a UK national collection. Opening at MediaCity this Friday, May 2nd, and running until Sunday August 31st, the groundbreaking new immersive, cinematic show promises to redefine the gallery experience.
Visitors will step into a world where the sitters’ stories come alive. This unique experience explores the lives behind some of the most iconic faces from the National Portrait Gallery’s Collection who have shaped the UK’s history and culture.
It will feature people from royalty and cultural icons to fearless leaders and national heroes, including Winston Churchill, Charles Darwin, Queen Elizabeth II, Audrey Hepburn, Nelson Mandela, Emmeline Pankhurst, Grayson Perry, Mary Seacole, William Shakespeare, Amy Winehouse, Oscar Wilde, Virginia Woolf and Malala Yousafzai.
For its premiere in Manchester, Stories – Brought to Life will be presented in a specially designed 10,000 sq ft state of the art, immersive digital gallery in the heart of MediaCity. Ryan Atwood, Creative Director for FRAMELESS Creative, said: “Working with a cultural institution like the National Portrait Gallery has been a unique experience, especially having the opportunity to draw upon the deep knowledge and passion of the curatorial team. “But the magic has also come from studying the sitters and working with the families, estates and the sitters themselves to understand more about the individuals behind the portraits. “Being able to delve deep into the life stories of the individuals and then bring them to life through the power of emotional, immersive storytelling has been a very special experience and we’re excited to share this with the public when we open in Manchester in May.”
Rab MacGibbon, Cross-Collections Curator at the National Portrait Gallery, added: “The National Portrait Gallery is home to the largest collection of portraits in the world and hanging on our walls are some of the most remarkable people to have ever lived. “Working with the team from FRAMELESS, and through exploring new technologies and creative approaches, has allowed us to look at the Collection in a completely new light. We are embarking on a journey of discovery, which we hope will inspire and entertain a new audience.”
The experience will open to the public on May 2nd and run until August 31st at MediaCity, before going on a UK tour (dates to be announced). Grab your tickets HERE.