The world’s biggest Greggs is opening in Primark alongside a new Greggs clothing range

Greggs and Primark are coming together in what could possibly be the biggest collaboration of the century.

Over the weekend, mannequins in the windows at a number of Primark stores across the country were spotted with Vegan Sausage Rolls and Steak Bakes as part of the displays, while a receipt discretely showing items from the Greggs menu also appeared across Primark’s social media channels.

Following these hints, the two retailers have announced their somewhat unexpected partnership, sharing a video revealing a new clothing range and ‘Tasty by Greggs’ café experience across their social media channels.

And as a part of this collaboration, the world’s biggest Greggs will be temporarily setting up shop in Birmingham’s city centre Primark – all 130 seats of it.

‘Tasty by Greggs’ will open its doors in Primark’s Birmingham store on Saturday, February 12th at 8.00am offering a menu that features customer favourites including sausage rolls, bakes, pizza, sweet treats, a range of coffee, alongside hot food-to-go.

The unique Greggs will also include a range of design features to deliver the ‘ultimate Greggs experience’, from doughnut-inspired seating areas to floating vegan sausage rolls and an Instagrammable sugar strand doughnut swing.

Read More: Primark launching new lifestyle and homeware range in Manchester store 

On top of that, there will be a Greggs picnic area and a self-serve coffee cart offering customers the chance to skip the queues and enjoy a freshly brewed hot drink using contactless payment.

And Mancunians need not worry about trekking to Birmingham, because Greggs and Primark will also be launching a limited-edition, eleven-piece clothing collection in sixty Primark stores across the UK from Saturday, February 19th.

Raymond Reynolds, Business Development Director at Greggs said: “Greggs clothing is something our customers have continually asked for, so it’s great that together with Primark we can now make our first official range available across the UK – so that fans can quite literally show their love for Greggs on their sleeves.

“We’ve got some great pieces that we can’t wait to share. Our ‘Tasty by Greggs’ cafe will be the first of its kind, and will offer an exciting Greggs experience, underpinned by the great products and service that’s already delivered across all of our shops.”

Tim Kelly, director of new business development at Primark, added: “We’re thrilled to have teamed up with Greggs to bring the Tasty Café to our Birmingham store and give fans of the brand the chance to get their hands on the limited-edition clothing range.”

More details of what will be included in the new clothing range will be shared leading up to the launch date.